For my Fashion Design midterm in the fall of 2021, I was designated with the task of rebranding Valentino to fit a personal design aesthetic for the Spring 2022 season, combining elements of Valentino’s iconic style with my own rebrand style, which was inspired by early 2000s ultra-feminine ready to wear garments. I was tasked with redesigning the logo, label, and packaging materials, designing a collection of looks, print designs, surface designs, and a physical prototype, which I compiled into a presentation located below. In addition to the presentation, I’ve included elements of my final project as well as some of the sketches and initial elements to show my work process.

Final Elements